MORE THAN MERCHANDISE
Silver Curl Projects Inc. is a full-service boutique studio creating premium bespoke apparel and keepsake merchandise for sports clubs, schools, and community organizations.
In our eyes the best merchandise does more than carry a logo. It carries a feeling. Something that deepens the sense of connection to the group they love and gives every member a way to proudly share that with the world around them.
OUR PROCESS
Each project begins with research and exploration. Getting deep into the culture, spirit, and story of the group until there is a genuine understanding of what makes them who they are, then bringing that to life through carefully curated apparel and accessories that feel authentic to their identity.
The result is a collection that reflects the caliber of the organization it represents, something every member of the community can wear with genuine pride. From concept through to delivery, everything is handled in house. Analysis, strategy, design, production, selling and fulfillment, all taken care of and tailored to each client's needs. Collections can be launched as seasonal limited edition drops that build excitement and energy around each new release, or for organizations wanting something more permanent, a year round webstore keeps the community connected and shopping all year long.
WHY DO WE UTILIZE THE PRE-ORDER PROCESS?
Every collection is made to order. It is a choice, not a limitation, and one we stand behind. Producing only what the community wants mean nothing goes to waste and no piece sits unsold.
It also lets us plan properly with our vendors, meeting production minimums and avoiding the rush charges that come with last minute reordering, which keeps pricing fair. When a collection sells out, it is done. What you have isn't just apparel. It's a keepsake, made once, for a group and a moment that won't come again.
POP-UP EVENTS
Every collection culminates in its own pop-up shopping event, an extension of the work itself and a way to bring community and creation together in one place. The community gathers in person to see, touch, and experience the full offering firsthand, scheduled around the organization's calendar to coincide with a seasonal kickoff, a gala, or another occasion that already holds meaning for the club, school, or community.
WHY SILVER CURL?
Thirty years of building brands, developing product, and shaping lifestyle apparel stand behind every collection we create.
Based in California. Built for community.